One of the biggest pieces of advice that I give to women entrepreneurs is to own your expertise!
You make money to be GREAT (ahem….not just NICE). When you know what needs to be done, don’t be afraid to speak up and own it. Go on record educating your clients and employees on the best moves to make. When you believe in yourself, others will believe in you too!
To all you wildly wonderful web women out there, ask yourself this question and answer honestly:
Do you really “own” your own value and expertise?
If you are trying to figure out whether or not you do, or if you are trying to decipher what I mean by “owning it” than you may be falling short. I’ve come up with a few healthy exercises that will help you get on track to be the most successful version of yourself. Grab a piece of paper and a pencil and get ready to amaze yourself! (I’m sharing my answers as they relate to my company for examples.)
Exercise 1: Write down the value of what you do. Hint: What do you do that makes someone’s life better?
- My business, Wild Web Women, helps women wildly go where many businesswomen haven’t gone before…optimizing marketing, sales, administrative and operations work to live the personal and professional lives they want and deserve!
Exercise 2: Take a look at your website and see if the content communicates the following: Who are you? What do you do? Whom do you serve?
- These are quotes from my website as they pertain to the questions: Who are you? “WWW is led by a team of women who have successfully run a 100% virtual, web-based business for over a decade.” What do you do? “We help passionate professionals day in and day out with web marketing, social media marketing, email marketing, branding, content marketing and online PR.” Whom do you serve? We serve women who want “flexible/virtual/alternative/work-from-home/lifestyle business options.“
Exercise 3: Look at your bio on your website or on LinkedIn. How does it answer the following questions: Who are you? What do you do? Whom do you serve?
- On my WWW bio, it states that I am the “CEO of Web Marketing Therapy”, and that my company “supports small businesses and entrepreneurs” and we serve clients who are “passionate about their profession”.
Exercise 4: Does your website have testimonials?
- You can only toot our own horn so much without any backup. This is when having testimonials on your website helps to build credibility about who we are, what we do, and how we do it. Don’t have testimonials? It’s time to start asking your tribe – friends, colleagues, clients (past and present) for a testimonial. Here are tips on how to ask for a testimonial and it’s not as hard as it sounds!
Making sure that the message you send out – on paper (on a resume or letter), on your website, and in person is key to owning your value. It is easy to write content that highlights your expertise and value, but it is also another to be able to clearly communicate it to another person.
When you believe in yourself, you are putting out positive vibes.
Positive energy attracts positive results (and negative energy attracts negative results)… you decide!