Ladies, aspects of your work do not have be SO HARD.
As women, especially entrepreneurs excited and dedicated to building businesses, we tend to want to control every aspect of our growing enterprise and, in doing so, we end up “making a mountain out of a molehill”, as the old expression goes.
Having grown my own web marketing business over the past decade, I have also scaled many mountains only to discover that I could have done things differently and avoided that treacherous climb. If you are feeling like aspects of your work always feel like an uphill battle, then it is time to re-examine your processes.
Here are some tips to help you create change to make your work really work for you.
Think Like an Entrepreneur (Not a Wannapreneur)
An entrepreneur makes their business their top priority. They commit quality time and focus to building it. A wannapreneur may have a lot of great ideas but lacks commitment (working on it “here and there as time permits”) and usually does not have a clear business plan. If you want to build a thriving web-based business, it’s not going to happen as a side hustle. If things feel hard, maybe it’s because there isn’t enough focus!
Set Business Hours
On the flip side of working too little, working from home does not mean working all the time! Setting business hours means treating that time like you are working in an office. Emptying the dishwasher or playing around on your personal social media accounts would not be acceptable in an office, so don’t do that during your established business hours. If your life partner asks you to run errands during the work day, say NO. Use that time to focus on your work. When you tell yourself that it’s time to “get to work” and avoid distractions, you will be surprised to see how productive you are!
Define Your “Needs”
There are business needs that would be nice to have and there are needs that are a necessity. Focus on need to have’s before nice to have’s! For example, someone may think “I need to have 500 people on my email distribution list!” (that would be nice to have!) but the true “need” over the quantity may be to have a quality system in place – starting by making email software automated so when they do start building their list, they have something useful to send to those people!
Don’t Do Anything Last Minute
When you do things last minute, you create chaos and, often, you also put people out. If you realize on July 3rd that you want to run a promotion for July 4th and you send your web person an “urgent” email asking them to set up a special page for your promotion at 4pm for the next day, you are putting that person out. Doing this to colleagues, employees, clients, and yourself usually creates resentment and sets you up for failure…and almost always, errors. We do not plan to fail, we fail to plan. If you have a pattern or reputation of impinging jobs last minute, people are not going to want to work with you or for you, no matter how much you pay them. Planning ahead is one of the best recipes for success!
In this wild web world, we can automate many aspects of our business to make them run on the schedule that we dictate. Use web tools such as Boomerang (to organize and schedule sending emails), Hootsuite (to schedule social media posts) and Mailchimp to automate marketing email messages. Hire someone to help you write and automate e-newsletters so you’re not grasping for content at the last minute.
“Do what you do best and hire others to do the rest.” This is one of my favorite sayings – it’s what business success boils down to, having great customers and a team. Figuring out what you like to do in your business, and what you don’t like to do, is key! Asking for help is not a sign of failure. Find employees, interns, and vendors who can take on work that you may not want to do – or don’t have time for. When these employees are golden, treat them as so. On the other hand, if the employee or vendor is not working out for you, don’t be afraid to let them go! (If they’re failing at their job, chances are that parting will be mutual.)
If you’re tired of climbing mountains to get to where you want to go, Wild Web Women can help. We LOVE supporting women in helping them build their brand and business…no hiking boots required!