Meet Wild Web Woman Jessica Freeman! Jessica is the founder of Jess Creatives and is an award-winning graphic and web designer that enables service-based entrepreneurs to have a solid online presence through strategy, design, and video.
Meet Jessica Freeman!
What inspired you to launch your web-based business? I wanted to do more of the projects that I love, and work with people that inspired me. Life is too short to spend our days at jobs we hate, and I know how much it has impacted my life to do a job that I love, and I want to make that happen for other entrepreneurs.
How has your previous employment experience aided you professionally? The mix of customer service and previous design experience helped me get my feet wet in the design world. I was also able to see how other people run their companies, and what I wanted to do differently with my clients and company. Looking back, I can see how each job taught me something, even if not design related!
Do you weave your values into your business? How? Yes! I value helping others and education, so those two things are big components of my business. My community knows that I’m always available to offer some advice or a quick tutorial. And, I produce weekly content to help other business owners learn more about design and business
What is the best part about being a web-based businesswoman? I love getting to work with and know people all over the world. I live in Atlanta, Georgia, but spend my days talking to two of my closest business friends who live in Pennsylvania and Germany. I love that I can have friends, clients, and mentors from all different kinds of places and walks of life.
What is the most challenging part of being a web-based businesswoman? For me, I think the most difficult part is doing everything alone. I have great colleagues to brainstorm with, but at the end of the day, everything is on me. There’s no team decision, no boss with the final say – it’s all on me.
What is your favorite way to unplug from work? No shame here, I love a good Netflix binge. Ha! If not that, then it’s the complete opposite and I love going on a hike. We’re lucky enough to have some great hiking spots nearby, or even just tons of great parks to visit.
How do you maintain your health? My husband and I are disciplined about going to the gym every morning. I also use a standing desk, and try to go on a walk with our dog once or twice a day. We also meal prep each week! My health is very important to me, and it’s something we’re very disciplined about!
What are some of your proudest accomplishments? In 2015, I was named Young Entrepreneur of the Year by my local Chamber of Commerce. This was only a year after taking my business full-time, and it was such an honor to receive this recognition for my hard work.
What is the wildest thing you have ever done? Not business related at all, but my husband and I took a road trip up to D.C. for the 4th of July a few years ago. We were only there for about 36 hours, and it was some of the most fun we’ve ever had!
What helps you increase your productivity the most? I find it most helpful to write down three tasks, and then just solely focus on those. Once I cross off those three things, I can move onto another three. It also helps if I don’t check social media or my inbox during these super-focused times, ha!
Do you have any personal “wild web” role models? Heather Crabtree! She’s been a mentor, turned friend, to me over the last few years. I love how she runs her business, builds community online, and still keeps her family first.
What are some risks you have taken that resulted in positive outcomes? I started a second business with my husband, that actually complements Jess Creatives. We do podcast and video editing for entrepreneurs, and it’s been really great! I knew it would be a risk to try and juggle two businesses, but it’s been great to be able to help more entrepreneurs in this way.
What is the most important lesson you’ve learned in your career to date? Relationships are key. Not just for referrals or networking, but because those relationships will help keep you sane. We have so much to learn from each other!
How do you maintain a work/life balance? I have really strict boundaries in my life. I always stop working when my husband comes home, and I don’t work on weekends. There are rare exceptions to both of these rules, but for the most part, I make sure and step away from work to prevent burnout.
Business-wise, where do you see yourself in ten years? My hope is that in ten years, I’ll have a small team helping me in my business. I still want to be doing design and video work – I love what I do!
Where’s your favorite place to work from? Honestly, home! I get too distracted in coffee shops and such, and find I just work better from my own office, with some Spotify playing!
How do you make your home a productive space to work? I am lucky enough to have a whole room dedicated to being my office (which hasn’t always been the case). Everything in the office is work-related, and I have art on the walls to help inspire some creativity.
What is the #1 piece of advice would you give to someone who’s aspiring to run a web-based business and be a Wild Web Woman? Remember that every follower and every client is an actual human. Everyone is so anxious to become an influencer and be known by millions, but you still have a ton of value to share with those first 100 followers.
Thank you, Jessica!