Our latest Wild Web Woman is Kristen Tinker! Kristen Tinker has a fitness and health coaching business called Pacer Kristen and is committed to helping individuals achieve their health and fitness goals. She supports clients by helping them address lifestyle and nutritional needs through planning, education, and execution so that they are able to sustain a lifetime of healthfulness.
Meet Wild Web Woman Kristen Tinker!
What inspired you to launch your web-based business? Reflecting on my experience as an educator, I realized that helping small groups directly was rewarding but not significantly impactful, especially in our world with a growing health epidemic. I’m a visual and “big picture” person. I realized very quickly the power of social media as a vehicle to reach the masses that caters to my strength in verbal and written correspondence.
How has your previous employment experience aided you professionally? My background is in education and administration. I also ran a non-profit that focused on adult literacy. After teaching students, developing master teachers, and finally teaching adult learners, I realized a new passion for educating and empowering others with nutritional and health literacy.
Do you weave your values into your business? How? Education leads to empowerment, and empowerment is a cornerstone for passion. To a fault, my heart may rule the day, so I am still working to achieve the balance between passion and developing a business that is emotionally and financially sustainable.
What is the best part about being a web-based businesswoman? I love that being web-based allows me to touch many lives that I would not normally be able to access. The client farthest from me is in Saudi Arabia. Being able to changes lives throughout the world is a pretty amazing thing!
What is the most challenging part of being a web-based businesswoman? I find that consistency with posting is critical, yet it is also very time-consuming. I’m challenged daily to maintain clients and simultaneously to grow my business base with daily, value-added posts. The social aspects of a web-based business can also mislead or distract from good business practice or a well-defined business model.
What is your favorite way to unplug from work? There’s really nothing better than being together with my family, my husband of 24 years and our three children,…just doing the simple things in life!
How do you maintain your health? Exercise is at the cornerstone of my life. It focuses me, allows me to hear my thoughts and solve problems, and gives me total confidence in my abilities. I am a stickler for getting up early, at 5:30 a.m., to run or lift weights. By frontloading the day, I can free my mind, I am more productive, and I feel fantastic all day long.
What are some of your proudest accomplishments? As generic and predictable as it might sound…my family makes me most proud.
What is the wildest thing you have ever done? By some standards, it’s probably not wild, but I routinely have times at the grocery store in which I realize there’s a teachable moment. I stop everything, set up a small tripod, balance on my purse in the cart, and begin shooting a LIVE, self-run video. Shoppers think I’ve lost my mind (not seeing the phone/camera), and management typically instruct me I cannot conduct videos. I do it anyway…change requires bold moves.
What three web tools can you not live without? I cannot live without Google Search engine, Facebook and its LIVE video feature, and the scheduling feature, vCita on my website.
What helps you increase your productivity the most? Exercise and organization have significant impact on my productivity. I make lists to a fault, and do what I can to complete my checklist daily.
Do you have any personal “wild web” role models? If so, who? I have several role models who have built multi-million dollar health and nutrition businesses. I realized that my following them was not healthy; however, because it kept my business from being authentically “ME,” and it set a goal of polished perfection. As a result, I actually don’t follow, look, or even compare my business with my role models, for better or worse!
What are some risks you have taken that resulted in positive outcomes? The greatest risk I’ve taken truly was to “put myself out there” on social media. I was scared at the perception and the image, but I realized that without risk and discomfort, there is no gain and no impact. To get others healthy at a large level takes a caring but confident spirit. For a modest girl to post pictures of herself in a bikini takes either a passionate desire for change or a crazy mind…maybe both!
What is the most important lesson you’ve learned in your career to date? Females don’t value our worth as greatly as we should. We tend to underestimate our capabilities in financial remuneration. This is especially true for ones in service industries helping others. I’ve had to learn not to give everything away for free, especially my time and knowledge.
How do you maintain a work/life balance? This is my greatest ongoing challenge. Being in an industry that serves others automatically puts balance at risk, especially working from home. I continue to implement boundaries with accessing me in terms of time, space, and media What’s more, I’ve found that as women, we undervalue ourselves. I’ve had to replace my previous mental space of giving freely with realizing my time is valuable and the karmatic cycle is maintained when I am compensated fairly for my services. This approach and boundaries ensure that balance is maintained. I continue to work at this one!
Business-wise, where do you see yourself in ten years? My vision is to become a household name as a resource and inspiration for living a healthy, happy life. Also, I picture a flourishing health coaching business with “Healthy Destination Girl Getaways.” My goal is to create a recurring clientele that use my services to sustain their health for life. All of that is to say there would be a few books and videos along the way too! I think BIG!
Where’s your favorite place to work from? It’s been a lot of trial and error, and after three office moves within my home, I finally found my zen spot, a niche in my exercise area, overlooking a beautiful fountain and garden area. This space inspires me and keeps my head in the game. I find it critical to be in a space that feels right, both for productivity and for the right “ego state.”
How do you make your home a productive space to work? I have a mantra, “a cluttered space is a cluttered mind.” I encounter this with health coaching others. Nobody cares about eating broccoli if they struggle with finding the cute, blue sling-back heels in the morning. Since I work from home, my goal is not to have a flawlessly clean home, rather I shoot for an organized home. Everything has its place.
What is the #1 piece of advice would you give to someone who’s aspiring to run a web based business and be a Wild Web Woman? Perfection is the enemy of progress. When I began this business, and even still, I recognize that mediocrity has its place. My first online Pacer Kristen videos were unpolished and lacking the same passion I exude today. I wasn’t sure who I was yet, but I ripped off the proverbial “bandage” and got started regardless. It propelled me to get moving in the right direction.
Thank you, Kristen! You truly are a Wild Web Woman!