Our newest feature is Tamara Baranova! Tamara’s clients call her their 6-Figure Launch Goddess because she has sold nearly $2 million worth of her client’s products using effective marketing and advertising campaigns. She’s a certified Facebook ads manager, funnels and automation specialist, and a launch strategist. She helps coaches, consultants and course creators create 6-figure info-product launches and 5-figure recurring revenue funnels so they can scale their business without working more hours.
Meet Tamara Baranova!
What inspired you to launch your web-based business? When I was little my mom worked from home as a consultant. I grew up with her example of flexible working on your own terms, travel all over the world, working on exciting projects, constantly learning new skills. I wanted the same for my own career but couldn’t see how this could happen inside the corporate jobs I had in the city of London. So I decided to start my own business (originally as a Virtual Assistant specializing in tech and web design) and to see what happens!
How has your previous employment experience aided you professionally? I came from a background in Computer Science so I think this helped me to never have any fear of learning new tools, technologies or apps. In my employment, I was a certified Project Manager and worked in a number of business functions so this helped me to quickly learn and adapt to a variety of businesses and industries my clients are in.
Do you weave your values into your business? My core values are Family (so I make sure I spend plenty of time with my kids, picking them up from school, doing homework, playing and having fun on weekends together); Freedom (my business allows me to plenty of freedom to work when I choose, where I choose, and with whom I choose); Learning (and you’d agree there’s always more to learn about marketing, business or social media!); and Adventure (so I’m regularly attending business events and retreats worldwide to have more fun and adventure both personally and professionally).
What is the best part about being a web-based businesswoman? For me it’s about having freedom and flexibility to work on my own terms and have a work-life balance, followed by the impact my work is creating in the world. Successful launches and ad campaigns I create not only transform the business of my clients, but also help them create a bigger impact in the world by putting their products and programs into hands of more people who need their unique gifts and talents. This is a real ripple effect that starts with one launch and as a result changes lives of 100s and 1000s of people!
What is the most challenging part of being a web-based businesswoman? Being able to switch off and have a solid boundary between work and personal life can be challenging because it’s so easy to slip back into work when you just want to check movies in the local cinema, but see an email or a post from a client. It’s important for me to catch myself in that moment before I jump into replying and dealing with whatever issue or question they had.
What is your favorite way to unplug from work? Meditation, dancing to 90s and 00s tunes, yoga, spending time with my kids, cooking, or simply watching criminal drama TV with my life and business partner.
How do you maintain your health? I admit I’ve not been the best at maintaining my health in the past but in 2018 I’m committed to turn this around. In the past, I drank lots of water to stay hydrated and did yoga a few times per week but I’m taking it to a new level with a cleaner diet, no sugar, and a focus to get back to a healthy weight.
What are some of your proudest accomplishments? During my business years, I’ve been nominated, shortlisted, and won a variety of awards like Fenland Enterprise Business Awards, Virtual Business of the Year 2010, BizMums, Mumpreneur UK, Outstanding VA of 2012 etc. More recently I got certified as an Ontraport consultant, Facebook ads specialist with Dominate Web Media, and am working on completing a certification with Infusionsoft.
What is the wildest thing you have ever done? I moved to the UK in 2003, quit my corporate career to start the business full time in 2008, and didn’t quit the business when at the end of 2013 we were left with just £500 income from a 6-figure level before when we lost our major client (agency providing 80% of income and workload that decided to take the projects in-house). By the end of 2014, we were back at 6 figures!
What three web tools can you not live without? Google Apps as it keeps all my business organized, allows me to communicate with clients, and easily access all project files in Google Drive. Facebook as that’s where my clients and I get the most leads and sales from using organic and paid marketing. Xero with Stripe in order to invoice clients, get paid and keep my business financial records organized.
What helps you increase your productivity the most? When I need to be extra productive I make sure I’m clear on what I’m working on, why and have the resources I need to hand. Then I switch off any distractions like social media notifications, slack messages or email pings. I put some happy dancing music on and dive into what I need to do. This helps me to get into a flow state pretty quickly.
Do you have any personal “wild web” role models? If so, who? Over the years I followed and learned from a lot of successful entrepreneurs. But I’d say that always love the content and programs created by Marie Forleo, Amy Porterfield and Denise Duffield-Thomas. In my field of traffic and funnels a lot of research, new insight and funnel ideas come from male marketers like Frank Kern, Ryan Deiss, Jeff Walker, Russell Brunson and Ezra Firestone who I regard as my mentors – so I’m always on the lookout for those.
What are some risks you have taken that resulted in positive outcomes? In 2017 I invested a huge amount in my business and went to the US for the first time to get certified as a Facebook ad specialist with Dominate Web Media. This investment has certainly paid off both financially and in terms of the quality of my work. And also in 2017, I agreed to speak for free at one of my clients’ events. This resulted in a lot of inquiries from attendees about my services and increased my confidence in my own speaking ability.
What is the most important lesson you’ve learned in your career to date? It’s important to keep learning, testing and improving. If you stay still for too long relying on tactics that are working right now, then very quickly these tactics will become far less effective. There’s a difference in learning strategies that can last for decades and tactics of how these strategies are implemented which change a lot.
How do you maintain a work/life balance? I stop work when my kids come home from school and spend 4-5 uninterrupted hours with them until they go to bed. On weekends I focus on just being a mom, a girlfriend, a friend… and not touch the business unless it’s an emergency. This helps to maintain the balance between my working time and fun time.
Business-wise, where do you see yourself in ten years? I’d love to grow my virtual agency and continue working with online businesses helping them generate more leads through cutting-edge marketing techniques, convert more sales, and grow the ripple effect that this creates with each launch and each campaign. I think social media, online advertising and online learning are here to stay so the business I’m in will of course change and adjust with times, but is also ultimately here for the long-term.
Where’s your favorite place to work from? At home I either work in the office (we have a separate room that’s an office for my business/life partner Jay and me) or make myself comfortable in a big armchair in the lounge. When I travel I do the work I need to do from my hotel room (bonus – if it has a balcony) so that I can be fully present to the sights and adventures of exploring a new location afterward rather than dragging a laptop with me.
How do you make your home a productive space to work? I keep the clutter in the office and especially on and around my desk to a minimum. Visually I don’t like being distracted when working by seeing things out of place or not having the space on my desk to freely move the mouse. Having a comfortable place to work from also helps – ie a desk, chair, lots of natural light, motivational posters or a vision board. And I always have my music on when I work as well.
What is the #1 piece of advice would you give to someone who’s aspiring to run a web-based business and be a Wild Web Woman? Like Steve Jobs said: Stay hungry, stay foolish. Keep learning, improving your systems and processes, set ambitious goals. But on the other hand – stay curious about what you are actually passionate about. Failure isn’t final unless you decide to quit trying. And with an online business you can test different ideas, markets, products, niches before you choose something as “the one thing” you want to really specialize. Finally, remember that your audience (on social media and as your email list) is the most important asset for an online business so always focus on building up and nurturing your subscribers and fans.
Thank you, Tamara!