Meet Tara Langdale! Tara is the founder of VuVaTech, a web-based business that offers Neodymium Vaginal Dilators for women who suffer from pelvic pain conditions. Her product is recommended by Physical Therapists and Doctors all over the world!
What inspired you to launch your web-based business? I have a pelvic pain condition which is called Vulvodynia. It is basically unexplained nerve pain in the Vulva. I was looking for treatment options. Vaginal Dilators were one of them. My mother had previously used Neodymium magnets to treat her Fibromyalgia, which is a nerve pain issue also. I had a lightbulb moment to then marry the two concepts together for pelvic pain patients.
How has your previous employment experience aided you professionally? I helped run and manage companies before starting VuVa. I love sourcing materials as well. This experience helped me start VuVa with not many hiccups at all.
Do you weave your values into your business? How? Yes, I am not a salesperson. I want each customer to have exactly what they need. After listening to their story, I might suggest they see a doctor before starting dilator therapy. I help women find a pelvic pain specialist in their area. It is not always about selling, it is about helping.
What is the best part about being a web-based businesswoman? I do not have to have a storefront that needs to be staffed full time. I have part-time workers that help me pack orders. Another benefit of being on the web is that I get to reach women all over the world and help them, which is amazing.
What is the most challenging part of being a web-based businesswoman? With our vaginal dilator product, it is hard to advertise. We have to think of creative ways to reach women and educate them on dilator therapy without being able to use the obvious and popular forms of marketing, especially in social media.
What is your favorite way to unplug from work? I love food and to travel. I like mini weekend vacations with my husband as well. I look for hotel deals and off we go!
We like to go to Orlando, Miami and Bonita Springs. 🙂
How do you maintain your health? I eat pretty healthy. I am not perfect though because what is the fun in that? I exercise here adn there, it really does make me feel good.
What are some of your proudest accomplishments? Every time I receive an email with a VuVa Dilator success story that is the best kind of accomplishment. VuVa is helping women all over the globe with their sexual health, relationships and even help women expand their families.
What is the wildest thing you have ever done? Probably starting this company. Everyone looked at me strange when I told them what I wanted to do and told me that I would not make any money. We have now helped over 6,000 women all over the world and I could not be happier.
What helps you increase your productivity the most? Having positive staff around me who understands the goal of my company, helping people first and making money second.
What are some risks you have taken that resulted in positive outcomes? Spending $60,000 on tooling is a big risk to make magnetic dilators for the clinical trial to see if the outcome was the same on other women as it was on myself. Everything went great in the clinical trial so it was well worth it.
What is the most important lesson you’ve learned in your career to date? Picking the correct business partner. I have been blessed with the most caring and intelligent business partner. I went to him and told him about pelvic pain problems and that I have a solution and asked would he trust me, he did and now we have a very successful business.
How do you maintain a work/life balance? The first three years were non stop no matter where I was or what time it was. I worked constantly. That is what you have to do to grow your business. Now everything is flowing and I can take time to enjoy myself and spend quality time with my husband.
Business-wise, where do you see yourself in ten years? I want to be seen as an expert in the pelvic pain field and known as an advocate for women’s health issues. VuVatech will be the main source of information and resources for women to find pelvic pain products and specials in their area.
Where’s your favorite place to work from? My office! I love it here! Good vibes all the way around.
How do you make your home a productive space to work? I have a back issue, so I just post up on the couch if I need to work from home. I spend so much time at the office and factory now I try to relax at home most of the time.
What is the #1 piece of advice would you give to someone who’s aspiring to run a web-based business and be a Wild Web Woman? Find a niche product, that people need, that people might not want to make.
Thank you, Tara!