Periodically I come across companies that shine above the rest and, as a marketer, I want to share their greatness with everyone! The company featured in this blog post is not a client and this is not a paid endorsement. This is simply a nod to a woman-run company that is a brilliant business example. And especially right now, with wellness being top of our minds, this a brilliant food product that you can order to put in your tummies to support your health!
GEM is a D2C (direct to consumer) brand that was established based on a need in the vitamin and supplement market. The CEO and founder of GEM, Sara Cullen, found herself feeling generally rundown – experiencing adrenal fatigue and breakouts – which led her to embark on a journey to find vitamins that would help her. Faced with an aisle of vitamins and supplements – some that have had the same composition for decades – she began to question why some of these formulas have remained the same while our environment and health issues have changed so dramatically.
So, she took matters into her own hands. She obsessively researched – and identified – the most common nutrients that women need and she built a vitamin that is made with real food. Far from a pill that is manufactured in a lab, each GEM is a bite size chew made of sustainably sourced *real* ingredients and nothing extra. One of the best parts about this product is that it is metabolized slowly – best for absorption – and is nausea-free. You can eat it any time of day, with or without food.
What drew me to this company? I work full time, run a business, I’m a mother, and I run a household. With many plates in the air, I am constantly on the search for health and wellness products that will provide me with more energy, stamina, patience, immune-support, and, I’ll be real here, the idea of clearer skin, luscious hair, and beautiful nails is appealing too! At the same time, I don’t want to put anything unnecessary in my body. When an Instagram ad (yassss to targeted marketing) turned me on to GEM – a vitamin that is fluff-free and formulated for women’s needs – I was intrigued.
When I visited the GEM website, from a web marketer’s perspective, I was impressed. Their branding is flawless from start to finish. The website is clean, positive, female-focused, easy to navigate through, and I love how they laid their values and the value of their product. Their order to delivery process is seamless. The packaging is environmentally-friendly and the follow-up emails are filled with valuable content from their blog.
GEM is the perfect example of a successful brand that fills a void, knows their niche, has on-brand and on-purpose marketing, and has laser-targeted advertising.
In these wild times, women need to focus on wellness more than ever before. What you put in your precious, beautiful bodies matters.
Let us know what you think of GEM. Visit their website, read more about the product, and order a sample to see for yourself.