Part of my work as a marketing manager includes pitching my clients to journalists. You ever wonder how people get quoted in articles? The days of reporters strolling the streets for articles and hunkering down in newsrooms is long gone. Writers often get sources by sending their queries through sites like Profnet and HARO. You see a query, if you are a match, you answer the question and sometimes you get the interview or mention. Because writers are busy and off to their next story, the majority of the time you are not told by the journalist if they used your marketing advice or not.
So how do you find out if your advice made the cut?
For this reason, you have to Google myself…the right way!
Finding media mentions can be tricky, take me for example… my name is super common. If I put Katherine Garcia in the Google Search Bar, 14,000,000 results pop up. By putting Katherine Garcia in the Google search bar, all pages that have “Katherine” and “Garcia” and “Katherine Garcia” will show in the search results. Over the years, I have gotten pretty good at Googling in a really strategic way to help make mention findings more effective. Let’s get to it!
Use Quotation Marks in Google Search Results
If you use quotation marks around your name, Google will read it as one unit. Only links that have Katherine Garcia together will show. This narrows my results down to 112,000 results.
To narrow it even further, you can your name around quotation marks plus a keyword from your job title. For example:
“Katherine Garcia” marketing
I tell all journalists that I’m a Marketing Manager and journalists always put my job title when quoting me (it’s an unspoken rule in the world of journalism to include the name and job title of the expert). So adding my name around a quotation, plus the field I’m in, narrows my results to 32,900. We’re getting closer.
Use Search Tool options
This is the most important part of the puzzle. You don’t want all the results to come up, especially if you Google yourself a few times a year. Google has a tool that lets you choose results from specific dates.
Underneath the search bar, click tools, then a specific date. This is as narrow as it gets and helps you get the latest media mentions.
Subscribe to Talk Walker alerts
I use Talk Walker to track our client’s media mentions. Talk Walker emails you alerts you when new results in regards to your name. It’s completely free and personally, I find it more reliable than its competitor, Google Alerts.
My coworkers use Google Alerts though, use what feels right for you! Meltwater also has a really robust search platform that helps pull results.
Schedule Reminders So You Search
While the tips above help, they aren’t bullet-proof. If you talk with a writer and they say the article is coming out in ____, put it on your calendar to search. This is old school, but it works. For example, one of our clients was in a national publication (print) and we had it down that the magazine hit this month. We had to really search but we found it and voila – now this wild web woman has a big-name media mention to add to her press page!
If you have a googling question, ask us in the comments! We are always here to help women rock their businesses!
Katherine’s curiosity for the wild world web sparked while taking a marketing course on Lynda.com. While watching Lynda.com video courses on marketing, she stumbled onto Lorrie Thomas Ross’s online marketing courses. After watching all her courses, she cold emailed Web Marketing Therapy asking to work there AND she’s been working with these Wild Web Women® ever since. Read More