Nermin Jasani, founder of Wildly Successful Consulting Group, is a former Wall Street attorney who left the corporate world to start her solopreneur consulting firm which helps other business professionals – specifically lawyers, doctors, and dentists – grow their business. When businesses hire her, she brings a logical, analytical point-of-view to the table, in addition to being able to talk numbers, create foolproof action plans, and quickly process flows that lead to tangible results. Nermin is based in Atlanta, but her web-based business enables her to work with people from coast to coast. We love that Nermin’s business name has “Wild” in it, but we’re more impressed with this smart and savvy businesswoman who intentionally left a cushy job to pursue her passion, on her own terms. Nermin is a true wildly wonderful web woman!
Meet Nermin Jasani!
What inspired you to launch a web-based business? I started my first web-based business as a tech start-up called Lumelle – a website that connected women to new friends. Essentially, Facebook for friendship.
I love leveraging technology for good – whether it’s friendship or growing your business.
Today, I run Wildly Successful Law Firm, an online platform to help law firm owners with their operations, pricing, and growth strategy. Being online allows me to work with law firm owners anywhere in the US and now that everyone has Zoom, it makes introducing other technology easier (Loom, Zapier, etc.)
What do you love most about having your own business? I’m 100% certain I could never work for anyone other than myself. My favorite thing about having my own business is the freedom. I get to choose what my days look like, who my clients are, what kind of business services I provide, when I want to work and when I don’t want to work.
What is the most challenging about running a business? The most challenging part about being a business owner for me is the inability to make a decision or feeling stuck sometimes. There are many experts out there who have developed models for what a business can look like, but that can feel forced or unnatural for me. And when you try to talk to other business owners about their experience, it can often be jaded or biased.
I have found that working with a therapist or a coach personally gives me insight into what I know is the right decision for my business.
What are some of your proudest accomplishments? Going to law school, staying in law school, and taking the Bar exam, and choosing not to practice law are some of my decisions I am most proud of. I knew practicing law was not the road for me, but I knew it would come in handy and make me a better business owner. I am so glad I stuck it through and now can proudly call myself a lawyer.
What are some professional risks you’ve taken that led to positive outcomes? In 2013, I left my cushy In House Counsel job to start my own law practice. Being in someone else’s office didn’t work for me. I have always loved working from my dining table/desk and when I left that job, I started my own law practice.
It was hard to leave a consistent paycheck, but I had some contacts in the legal industry I was able to leverage and start making money immediately when I left my law job.
Having my own practice gave me deep insight into what business ownership looks like, why relationships are so important, and taking accountability for your own work when there’s no one to give it a second look. And of course, I learned how to manage my time, effectively.
Where’s your favorite place to get work done? My dining table/desk.
Name three web tools you can’t live without.
Do you have any professional role models? If so, who? Ramit Sethi is one of my favorites. He is incredibly honest and straightforward. No fluff. Plus, he’s been running a remote team for years and has scaled to 8 figures. It shows me that remote teams can work on a multi-million-dollar level.
His range is incredible too–he started as a finance guru, but now his programs include mindset, copywriting, funnel strategy, etc.
What is the one book you would recommend other female entrepreneurs read? Why She Buys – It’s a fantastic read about how marketing is male-driven and how the female audience is overlooked. Selling it in pink won’t get us to buy.
Do you have favorite podcasts? Tim Ferriss is my go-to podcast.
I also enjoy Dax Shepard because he has some incredibly interesting guests that may not be at the Tim Ferriss level, yet.
Are you part of any mastermind or networking groups? If so, which ones? I’m a member of Provisors.
What does your typical day look like?
I have designated days where I work on certain clients or projects. Right now, Mondays and Fridays are typically no-meeting. This happens 80% of the time and I’m ok with that.
Tuesdays, Wednesdays, Thursdays are client workdays (Tuesday is Client A, Wednesday Client B, Thursday Client C) and I take most of my meetings those days.
I start working around 8 am and stop at 5 or earlier. I usually workout in the evening, around happy hour. And sleep is incredibly important to me, so I will start winding down around 8 or 9 pm. I try to journal before I sleep so I don’t have thoughts swirling around as I’m trying to sleep.
How do you unplug from work? I enjoy road trips, camping, and hiking. I also will take weekends and sit by the pool or lounge around at home with no plans to do anything at all. And long walks and long bike rides really help me clear my head.
What tips for maintaining work/life balance would you give to other businesswomen? We’re in this “hustle” culture right now. The “side gig” mentality. I personally don’t like those words and don’t agree with them. You don’t have to always have something you’re working on, on the side. Or something that is your passion.
Sometimes, it’s ok to go to work and come home, spend time with yourself or your family. Keep your sanity, stop telling yourself you need to do more. I’m a huge fan of Essentialism – less but better.
What’s something you do every day to take care of yourself? Getting in proper nutrition. As someone who habitually forgets about lunch or works through lunch, or has lunch at 2:30 pm because I don’t want to break my flow, one of the best things I did for myself was 1) hire a nutritionist and text him photos of everything I ate, when I ate it 2) switch to four-ingredient smoothies for lunch.
I definitely get decision fatigue with food choices, so the smoothie eliminated that and I can take a 7 minute break to make my smoothie and know that I will be full until dinner. No more guilt around eating too much at dinner or feeling starved during meetings or trying to shove lunch in during a Zoom lunch meeting on camera.
What is a quote you live by? Everything is going to be ok.
I often ask myself “will this matter in 30 days?” The answer is almost always, NO. So, then whatever happened, everything is going to be ok because it won’t matter in 30 days.
What investments have most helped your business grow? Networking groups. Masterminds. Working with a coach and therapist.
You often need someone to bounce ideas off of, but be careful who you’re bouncing that idea off. If it’s someone who is not in your league, or inexperienced, you could end up making the wrong choice.
That’s why I fully believe in paid mental help – friends and family don’t cut it.
Business-wise, where do you see yourself in 10 years? I see my business being 100% virtual in the next year, and in 10 years, continuing to utilize technology to reach more of my audience.
What advice would you give your younger self? Stop stressing, you’re only giving yourself more gray hair. Let it go. Move on. It won’t matter in 30, 60, 365 days.
What is the number one piece of advice would you give to someone who wants to run a web-based business? Don’t be afraid of technology. Don’t feel like something is too complicated to implement.
Use Youtube videos to understand some foundational information and google to find an expert to implement it for you.