Sasha-Gay Trusty is a Jamaica-born, Atlanta-raised Editor-In-Chief and founder of Quaint Revolt Media and QuaintShoppe. She established Quaint Revolt – a magazine and authentic community for Afro-Diaspora arts discourse and creative living to leverage a curated approach to publishing, commerce, and culture – and Quaint Shoppe, a marketplace with goods and services by the people featured in the magazine. Her intellectual and introspective articles coupled by her leadership role in all aspects of the magazine, highlight what a talented and driven individual she is.
What inspired you to launch a web-based business? Essentially, I’m a child of the Internet age with no guidance for navigating my creative work. The web allowed me to express myself while learning how to use technology for developing Quaint Revolt. Having a web-based platform enabled us to reach and grow a global audience organically over time. Even now, the web is our storefront, it’s our billboard, the home of our community, and content.
What do you love most about having your own business? I love the freedom to try, fail, win time, and time again. As a creative entrepreneur, I’m constantly experimenting, researching, testing things out. Running QR gives me the freedom to play and figure things out. I love designing my life and entrepreneurship gives you room to do that.
What is the most challenging about running a business? The most challenging part about running my business is raising capital and mastering operations. These two things look different for every company but are typically the bain of every startup’s existence. Myself included. Outside of that, a challenge unique to media companies is production, which is oftentimes very costly with not enough return.
What are some of your proudest accomplishments? My proudest accomplishment thus far is acquiring our team. Nothing has made me feel more like an entrepreneur as setting up contractors on payroll for the first time. It has ignited me to work harder and raise enough money to bring them on part or full-time. Having a team truly helps you stay motivated, especially when things get difficult.
Where’s your favorite place to get work done? Outside of my bedroom, my favorite place to get work done is at our co-working space. I’m very passionate about shared living and working spaces because I think they are the future. Community working and living! The Lola is womxn-only community and co-working space that I love! I get to work, wind-down and practice wellness all in the same place.
What is the one book you would recommend other female entrepreneurs read? I’d recommend every womxn entrepreneur to read “Heart Talk” by Cleo Wade. It is not a book about business, rather it’s a poetic self-help read that is equal parts inspiring and motivating.
Do you have favorite podcasts? Yes! Some of my favorite podcasts right now are Oprah’s Super Soul Conversations, The Read, and Cool Dead Women.
How do you unplug from work? I unplug with my spiritual practices, journaling, and short reading sessions. Also, MUSIC! Things like astrology, tarot, and meditation truly help me center and disconnect from the material world.
What is a quote you live by? A recent favorite quote of mine is “Live by the word, and keep walking.” It’s from a collection of essays by Alice Walker called “Living by the Word” and it has been my saving grace throughout this crazy time.
What investments have most helped your business grow? Getting help! Even though you will still do most of the work, it makes all the difference. Having people to help you operate efficiently will transform the strength of your company.
What advice would you give your younger self? I would tell my younger self that it’s okay to be you and by yourself. Focus on your self-awareness and you’ll be fine. It gets better.