Dr. Tasha Holland-Kornegay is a Licensed Professional Counselor who earned her Doctoral Degree in Counseling (Human Services) with a concentration in Family Intervention Strategies (wow!). It was during her own personal career as a mental health provider that she started to experience burnout and came up with the concept of Wellness in Real Life (WIRL) – a platform that helps healthcare professionals throughout the US get access to the best health, lifestyle, fitness, and wellness deals as well as connecting one another by planning, hosting, or attending wellness events. Her vision of WIRL is to help every healthcare professional, provider, and worker improve their lifestyle and live happier, healthier lives.
Dr. Holland-Kornegay’s dedication to help women (and men too!) become their very best selves – by adopting happier, healthier lifestyles – makes her a truly #wildwebwoman.
Meet Dr. Tasha Holland-Kornegay!
What inspired you to launch a web-based business? Dealing with my own burnout episodes inspired me to start Wellness in Real Life (WIRL). After opening a healthcare practice, managing thirteen clinicians every day, and having a baby at 42, my life was packed with stress, and eventually, it threw me into serious burnout. It took a lot of willpower and lifestyle changes, but I was able to get my life back, and that’s when I knew I had to make WIRL. After seeing firsthand how stressful working in healthcare can be, I wanted to help other healthcare professionals. So, I built WIRL!
What do you love most about having your own business? It’s a never-ending puzzle. There’s always some problem to solve or some process to optimize. Better yet, every time I make things run a bit smoother on the business side, I make one of my customer’s lives that much better. Coming from a healthcare background, I couldn’t be any happier to be part of the welltech niche!
What is most challenging about running a business? Running a business takes up a lot of time, so whenever you set your sights on starting a new one, you’re going to have to recalculate your work-life balance. Coming from someone who has had a few hard run-ins with burnout, this wasn’t something I took lightly. But over time, I’ve come to realize that the challenges that running a business present are actually opportunities for personal and professional development.
What are some of your proudest accomplishments? I once owned an organic cotton candy company called Oscar William’s Gourmet Cotton Candy. It was named after my father-in-law, and it was such a charming business. At one point, the company gained national attention, and we even caught the eye of Mark Zuckerberg’s Facebook Marketing Team. When they sent a film crew out to film our business, I knew we were doing something special.
What are some professional risks you’ve taken that led to positive outcomes? Entering the welltech niche! As a healthcare professional and business owner, it felt like a move I was capable of, but there was (and still is) a lot I had to learn about the space. I’m learning every day, and I can’t wait to see what the future has in store for WIRL.
Where’s your favorite place to get work done? I love working in my sunroom. The space has open windows overlooking our pond. It’s very peaceful.
Name three web tools you can’t live without.
Do you have any professional role models? If so, who? Bonnie Shumofsky Bloom. Bonnie is a talent agent in New York City who I was lucky enough to work with. Watching her overcome barriers as a woman in the workplace — and then face a heavy workload with grace and professionalism — was incredibly motivating. Whenever I need a mental push, I just have to think of her.
What is the one book you would recommend other female entrepreneurs read? A Beautiful Day in the Neighborhood (Neighborly Words of Wisdom from Mister Rogers) by Fred Rogers and Tom Junod.
Do you have favorite podcasts? I always tune into “This Week in Startups” to see what other business owners are up to.
Are you part of any mastermind or networking groups? If so, which ones? IFundWomen is a great program that I’m a part of. I first learned about them on the Today Show, and I’ve been a member ever since.
What does your typical day look like? As you can imagine, there’s a lot of reading, emailing, and calling. But in terms of self-care, I manage to get a lot of breaks in there too.
How do you unplug from work? I’ve found that distancing myself from my phone and computer helps the most. Sometimes that involves turning them off, but it’s also nice to just go for an evening jog and try to keep my mind present in the moment — instead of on my to-do list.
What tips for maintaining work/life balance would you give to other businesswomen? Don’t forget the hyphen in work-life balance. Leaving work at work is the biggest tip I can offer. While everyone wants to make sure they’re working as hard as they can, it’s important to get some space and breathe. Self-care isn’t being lazy; it’s optimizing your performance for the next day and making you happier and healthier in the long run.
What’s something you do every day to take care of yourself? Mini-breaks are a huge help for me. I always take a few moments throughout the day to sing, dance, or read. It just gives me some time to myself, and it breaks up what could be tedious tasks.
What is a quote you live by? “You can’t pour from an empty cup.”
What investments have most helped your business grow? Past and current business relationships. I’m always amazed at how many inspiring and kind people I’ve met, and nothing has helped me more than building strong relationships with them.
Business-wise, where do you see yourself in 10 years? In 10 years, I’ll be 57. I’d say my dream scenario would be mentoring budding entrepreneurs!
What advice would you give your younger self? Don’t waste time because you can’t get it back — but never lose yourself in work.
What is the number one piece of advice would you give to someone who wants to run a web-based business? Just like any other business, it won’t happen overnight. Be prepared to spend a good portion of your time building relationships with people in real life, face-to-face.