Sara Dean embodies what being a Wild Web Woman is all about. She is on a wildly wonderful mission to inspire women and moms, in particular, to live bigger, bolder, and braver #everydamnday.

She is the creator and host of the top rated iTunes show, The Shameless Mom Academy Podcast. With over 2 million downloads and listeners in over 140 countries, she helps motivate and inspire women to stop shrinking and start growing in every aspect of their lives.

In addition to her podcast, Sara leads a private online community of thousands of Shameless Moms called “Momentum Mamas”. This group of like minded mamas meets weekly, via video conference call, to cultivate more confidence and courage, build better boundaries, and create tiny habits to TURN UP their lives. The goal of this community is to help moms focus on themselves, define the next right steps in their lives, and feel more positive, powerful, and purposeful.

She launched Shameless Mom Con, in 2019.

Sara also coaches women, one-on-one, in her Transformation Coaching. She helps women who are preparing for a transition or are mid-transition and need support and accountability to help them through the process. These transitions could be starting a business, launching a blog or podcast, changing careers, rebuilding their identity after motherhood or redefining what they truly want out of life.

We had SO much fun getting to know more about her Sara and her brilliant work!

Meet Sara Dean!


What inspired you to launch your web-based business? Motherhood is a challenge. Daily. Being shameless is required if you want to build a life and a legacy you love. I was inspired to launch my podcast and Shameless Mom Academy to give moms the tools to bridge the gap between motherhood and living the life of their dreams. I recognized that I wanted a bigger platform in order to have a bigger impact and reach than a traditional brick and mortar business would allow. I love the international reach I have now through my podcast, coaching and community.

How has your previous employment experience aided you professionally? My first career was at a psychiatric hospital working with kids and behavior management. Then I worked with women in fitness (Sara built and sold, an award winning gym in Seattle). There was a ton of crossover in these jobs as both required behavior management. My long infertility journey followed by the birth of my son and then a full on identity crisis were gifts in disguise. It helped me pause and see how my psychology, health, and wellness background could come together as I rebuilt my identity – one step at a time – to help other moms build lives they truly love.

“Helping women in wellness was a natural step since I started in psychology and sociology. Becoming a mother spurred the shift to step back from the fitness industry, an identity shift. Things “never went back to normal”. I was navigating the new normal. I have a new level of understanding. This gave me the inspiration to launch the podcast to have the conversations.”


What is the best part about being a web-based businesswoman?

  • So many great things! #1 is the opportunity for impact all over the world.
  • Flexibility.
  • Building a lifestyle around my needs and desires.
  • No overhead.

What is the most challenging part of being a web-based businesswoman? The isolation is the most challenging. I overcome that by working one day a week at one of my favorite restaurants, over a glass of wine. It gets me out and makes my content creation so fun. You can sit and stew without limitation. I have to be really conscious about how I want to feel, changing my environment and my mindset.

To stay connected, I always have a coach and I currently run a community group with all female entrepreneurs (Momentum Mamas). Groups are my saving grace. The app Marco Polo, a video messaging app, is how I communicate with my mastermind group and team.

What is your favorite way to unplug from work?

  • I LOVE The Real Housewives!
  • I exercise 6 days a week without fail.
  • I became a skier (only a few years ago!) and now every Saturday (when weather permits) is skiing!

“Passive and active restoration helps my mind let go of work. I have a hard time shutting things off, so it’s important for me to have hobbies and habits.”

What are some of your proudest accomplishments? I launched the event Shameless Mom Con  in 2019. The event SOLD OUT, it was so so powerful, life changing and scary. What an experience! 2020 was bigger and even more successful. It grew from 50 attendees in 2019 to 100 in 2020. I also launched my first mastermind program at Shameless Mom Con 2019.

What three web tools can you not live without?

Sara_Dean_35Do you have any personal “wild web” role models? If so, who? Rachel Rodgers Coach, Susan Hyatt, Amy Porterfield, Rachel Hollis, and Nicole Walters

What is the most important lesson you’ve learned in your career to date? “Nothing is ever as great as it seems, and nothing is ever as bad as it seems.”

Business-wise, where do you see yourself in ten years? Big stages. Having written a couple of books. In the space of women in leadership.

Where’s your favorite place to work from? Restaurant Bar – The Dane in Seattle, my Friday Treat.

What does your typical day look like?

  • 5:30am – Morning routine: reading, journaling, and workout.
  • 7:15 – 8:15am – Chaos to get Vinnie to school. We walk to school.
  • Some days are creative days where I create content, some days are call days (on calls 10-4) If it’s not a call day, I am building mastermind, podcast and blog content.
  • My son comes home around 5:00ish, then we relax and chill…I go from yoga pants to pajama pants.
  • 7:30-8:15pm – Bedtime for Vinnie.
  • Then I watch a show.
  • 9:30pm – My bedtime.

What is the #1 piece of advice would you give to someone who’s aspiring to run a web-based business?

  • Building an online business is a long-time game. Not everyone makes it big overnight.
  • What you see online: First podcast = $19, Second = $9,000, Third = $68,000, Fourth = Multi-six figures. True success path = 400 episodes in 4 years!


“I am inviting you to live BIGGER, BOLDER and BRAVER #everydamnday.”

Learn more about Sara Dean and her podcast here: Subscribe to her podcast, and follow her on Facebook, Instagram, and Twitter.

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