As CEO of a web marketing firm for over a decade, I am obviously a BIG fan of marketing! But from my experience, I have found that many people tend to have love/hate feelings about it and treat marketing as if it has an On / Off light switch.
When money is flowing, they allocate some dollars towards marketing; as soon as finances tighten, marketing is the first to go.
NO, NO, NO!
This on/off cycle is so unhealthy and usually results in many starts and stops the growth of business.
No matter what business you are in, know that you are in the marketing business.
Without marketing your service or your product, you probably wouldn’t even have a business! Ponder on that idea for a bit…
Where do you start? The first step is to commit to your business in a new way.
Set this intention: I will work IN and ON my business
There are three parts to every business: operations, admin, and marketing. All need to be strong to have a healthy, whole company. I recommend that you take a good look at each of these segments because one doesn’t function without the other. Operations is the act of delivering what you sell (a product, service, or both). It is not just doing the work but it is also about how you do the work. Administration work includes HR, bill paying, bill collection, and managing systems within your company. Marketing is the act of maximizing exchanges (or as we’d like to say, “relationships”).
Use the SWOT analysis exercise to wholly examine your organization. For each segment, write down Strengths, Weaknesses, Opportunities, and Threats.
- Marketing (Evaluate your Social Media, Content Marketing, PR, Communications, Sales, Advertising, Podcasting, Web Marketing, Website Updates, Networking).
- Operations (Look at Delivery, Customer Service, Technology Management, Launch Management, Team Management, Systems and Processes)
- Admin (Includes Email Management, Calendar Management, Bookkeeping, Invoicing, Bill Pay, HR, Research)
If you feel like your business segments are running smoothly but are still feeling like something is lacking, it may be the time to take a deeper dive into some self-work.
Entrepreneurs tend to work so much on their business that they forget to work on themselves.
To succeed professionally, you have to be honest with yourself personally.
Do you feel nourished intellectually, financially, and spiritually? Self-work can include wellness (diet, retreats, fitness), education, networking, coaching, and time off to recharge.
You cannot pour from an empty cup! You give from the overflow!
Self-work will give you the ability to fully align with your work and your company. When that happens, everything runs smoothly and it PAYS.
At Wild Web Women, our marketing light is always on! If you want to get more out of your business – personally and professionally – connect with us!