I had an accidental entry into the world of personal branding.
In 2011, I had the opportunity to create one of the first (if not the first!) web marketing courses for Lynda.com (now LinkedIn Learning). Click here to see a short snippet of me 8 months pregnant when my first course was shot! This experience got me over my fear of being in front of the camera and helped me create a passive income stream to replace my live teaching income so I could be home more with my young daughter and focus 100% of my time on Web Marketing Therapy.
I loved getting to know the content producers. In between takes, we’d talk shop. They asked me a lot about my work and I got to know a lot about their backgrounds and interests. This connection grew into being invited to do more courses. After the Online Marketing Fundamentals course, I did one on Branding basics. Then, they asked me to do a course on personal branding and I recall them saying on the phone “Because you are an expert in that.” Thankfully, this conversation was not live, because over the phone, my eyes probably bugged out of my head. Knowing how hard it was to get booked for courses with them, I just said “sure” (and as I was agreeing, I was Googling “personal branding” to figure out what the heck that term meant!)
As I dove deeper into what the power of personal branding was all about, I played back all the break conversations where I talked with the producers about the work I did for my clients. Mostly, I gushed about all the cool people I was so fortunate to support and how I helped them take their expertise out of their brains and put it onto the web to help them step into their authority status (which grew their credibility, visibility, and sellability!). They saw my work as more than web marketing, they understood (far before I did!) that I was doing personal branding work!
I dove into writing the personal branding course. Before long, I was in the recording room with the teleprompter and green screen talking about the power of personal branding.
Look at my Barbie hair and great makeup from when this old course was shot! HA! (it’s no longer in the library) That hair is so not me!
The course was only supposed to run for about a year – it stayed on their site for about 6 years! You can watch an old clip here.)
Managing a personal brand online is a life-long act. And there is no such thing as perfection. Making these courses helped me learn and grow and that is how we come into ourselves. It’s natural for your personal brand to evolve and shift over time.
“Be who you are and say what you feel because those who don’t mind don’t matter and those who don’t matter don’t mind.”
Here’s what I teach and preach then and now about personal branding – you need to be super clear on your value and values to put a voice to your personal brand AND attract ideal clients!
It’s always a good time to start work on your personal brand.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”
– Tim Ferris
Identify small things that you can do to support your personal brand. I’m happy to get on a call and idea-ate with you too!