Fact – no one cares more about your business than you do.

If you are a small business owner or entrepreneur, chances are, your life and business are practically inseparable. But that’s just not the case for your customers, prospective customers, employees, contractors or vendors, who have their own lives, families, and activities outside of work.

That puts the onus on you to bring the kind of enthusiasm for the business that will carry everyone else through.

How do you do that? Easy.

Show everyone how much YOU care.

Actions speak louder than words. Communicate your value and values in everything you do. When you send positive vibes, your tribe (the people who choose to work with you and the people who work for you) will have a greater understanding and sense of purpose. Their passion may never be 100% equal to yours when it comes to this business, but it can create a healthy environment where everybody contributes and thrives.

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”
– Dr. Seuss

To start, here are a few questions to consider:

Are you engaging your customers and team enough?
Good communications reinforce your company’s value and values. Even more important, it helps the people you serve and you work with understand why and how you do what you do, even if it’s a simple task like updating a mailing list, writing a blog post, sending an email, investing in marketing, having a touch base call or proofreading a press release.

Does everyone feel part of the team?
An inclusive culture at work is vital to the long-term success of your business. When it’s there, that “team spirit” comes through in every email, meeting, and marketing push you do. When it isn’t . . . well, unfortunately, the lack of it shows up, too. And especially nowadays, it is important to make sure this inclusivity translates to the online world.

Does people know how much you care?
What kind of leader are you day in and day out? Are you all in? Do you bring positivity, ideas and leadership to your company’s various projects? When you are truly excited and invested in your work, it will show up in how you approach collaboration with your customers and team. Your staff may never entwine their every waking hour with the business like you do, but channeling your own dedication, investment, and excitement will inspire your staff to act likewise while they’re on the clock.

It’s not fair to expect the people who work for you, whether they’re full-time employees or infrequent contractors, to run your business. The key is to be a team and teams need leaders. If you are checked out, your team and customers will check out. If you are pumping badass energy into your work, you will attract a tribe that embodies your values and supports you for years to come.


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